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Potomac River Running
Potomac River Running is a family-owned, local business with eight DC-area stores that offers a personalized fitting experience to help clients select the right shoe.
The DC location is their newest, and they wanted to incorporate custom graphics to give the store a more unique and personalized experience, matching their store’s objective.
Using prominent DC locations as inspiration, this concept highlights how many steps to each location from the store’s location. The concept encourages customers to use their new shoes to explore the city and challenge their fitness. The images are printed on black Sintra with the typography applied in bright colors to stand out.