With the introduction of their new identity system, Rand Construction needed to spread the word to the A/D community, fast! After the first kick-off meeting the design team set to work and developed the above campaign playing off the word “brand” and “bag” to develop the concept: “Rand’s got a brand new bag!” This message translated into a customized box of goodies that highlighted the new logo, but also focused their message of delivering high caliber construction services at the next level (*). This campaign proved successful by creating a huge buzz in the marketplace.
