The Virginia Theological Seminary is the oldest and largest accredited Seminary of the Episcopal Church in the country. Existing signage throughout the campus and at the entries was insufficient in conveying the caliber and history of this seminary. With these details in mind, the project team developed a systematic approach to addressing VTS’s problems through a comprehensive exterior signage program. While design studies of each sign type were underway, a site plan and wayfinding approach was finalized, addressing key areas, intersections, identifiers and placement of campus maps. In the end, we achieved the seminary’s goals: The wayfinding successfully directs newcomers to and through the campus. Monument signs at the campus entry give a new presence and visibility to the campus. Overall, all of the signs in the package demonstrate and reinforce the seminary’s brand through imagery, color, material and typography.
