We recently ordered some new business cards from 4by6.com. They were delivered two weeks early, but unfortunately they were missing a very critical element… the person’s name.
Lemons!
We were about to throw out recycle the incorrect cards when suddenly we decided to take our lemons and made them into lemonade. What could we do with these cards in the future? We started a running list but recently decided on hand written signatures in the place where the name should have been printed. The hand-written name adds a personal touch and individual uniqueness to each card, just the way we treat every single client.
What did you make into Lemonade this week?
Erin Orr
June 18th, 2010
I’ll take a glass of that lemonade! Very new media marketing — I love the idea….it’s all about the personal connection. Great job once again friends at Citizen Creative!