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LATEST PROJECT: Change To Win
With the introduction of their new identity system, Rand Construction needed to spread the word to the A/D community, fast! After the first kick-off meeting the design team set to work and developed the above campaign playing off the word “brand” and “bag” to develop the concept: “Rand’s got a brand new bag!” This message [...]
Revitalization efforts for this historic building downtown included working in conjunction with the Architecture Studio to develop the building’s identity and its accompanying marketing materials. The final package included the building icon, a mailer, and an informational, yet sleek booklet with three inserts highlighting the Architecture Studio’s renovation process.