ARCHIVES

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Making Lemons into Lemonade

June 18, 2010

We recently ordered some new business cards from 4by6.com. They were delivered two weeks early, but unfortunately they were missing a very critical element… the person’s name. Lemons! We were about to throw out recycle the incorrect cards when suddenly we decided to take our lemons and made them into lemonade. What could we do [...]

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Rand Construction

January 5, 2010

With the introduction of their new identity system, Rand Construction needed to spread the word to the A/D community, fast! After the first kick-off meeting the design team set to work and developed the above campaign playing off the word “brand” and “bag” to develop the concept: “Rand’s got a brand new bag!” This message [...]

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1 Dulles Corridor

January 5, 2010

As 1 Dulles Corridor’s strategic marketing partner, Citizen Creative developed all the materials that helped to position this brand new building as the final piece to the Parkridge business park. Over the course of three months our team developed, designed and executed a marketing brochure, website, broker luncheon, invitations, and presentation boards for the marketing [...]

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Regency Commercial Construction

January 4, 2010

Regency Construction approached Citizen Creative to simply refine their qualifications and presentation materials. Using all existing photography, logos and colors, we developed a package that begins to tie Regency’s detail oriented philosophy into graphic form. Working closely with Regency’s marketing team & president, Citizen chose appropriate imagery and matched it with key words and phrases [...]

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Forrester Construction

January 4, 2010

Forrester Construction wanted to update their qualifications package, which they use to introduce themselves to prospective clients. The design challenge was to create a cohesive booklet that would reinforce the Forrester brand and could be customized to fit the needs of six unique market sectors. The innovative design solution included a series of stickers that [...]

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The Farragut Building

January 3, 2010

Revitalization efforts for this historic building downtown included working in conjunction with the Architecture Studio to develop the building’s identity and its accompanying marketing materials. The final package included the building icon, a mailer, and an informational, yet sleek booklet with three inserts highlighting the Architecture Studio’s renovation process.